B2B Business Marketing Objectives

What are the typical marketing objectives of a B2B business?

1. Increase new business leads

2. Increase the quality of leads

3. Convert more leads

4. Retain customers

5. Increase customer value

6. Increase repeat business

7. Drive awareness in the industry

8. Increase brand authority in the industry

9. Launch a new service or product

I’ve grouped these intentionally so that they sit in 3 over-aching categories - New Business, Existing Customers and Brand.

All are important of course, but each business will have its own priorities, based on its existing strengths, weaknesses, and company trajectory. For example, Start-ups will likely be focused on branding and new business leads initially. Whereas an established company might need help with growing the lifetime value of its customer base and creating brand advocacy.

New business

1. Increase new business leads
2. Increase the quality of leads
3. Convert more leads

Existing customers

4. Retain customers
5. Increase customer value
6. Increase repeat business

Brand

7. Drive awareness in the industry
8. Increase brand authority in the industry
9. Launch a new service or product

Understanding your current objectives is the first step in putting together a successful marketing strategy. As marketers we have a toolkit of activities we can utilise, so knowing the objective means that we can then select the correct tools from the toolbox.

Talk to us about where you want your business to go, and we’ll put together a plan of how to get there.

Working with us is extremely flexible, which is what Small Businesses need. Our affordable plans can be paused, cancelled or adjusted, at any time.