Small Business Marketing Blog
Lead Generation & Capture Strategy B2B Marketing
It was when I was working on a Dell Servers and Hardware account way back when, that I learnt the important lesson of Content Marketing for lead generation. Distributing reports, insights and other in-depth industry information, to CIOs and other IT decision-makers.
By curating something that is of intrinsic interest to your exact target audience, you not only capture their attention but also their contact details…
B2B Business Marketing Objectives
What are the typical marketing objectives of a B2B business? In my experience, business-to-business marketing objectives can be broken down into 3 facets.
New business
Increasing amount of new business leads
Increasing the quality of leads
Converting more leads ….
B2B Marketing Checklist - Small Business Start-ups
If you’re a small business that’s just starting up, then firstly congratulations! It’s probably an extremely busy and exciting time. Most small businesses don’t yet have many (if any) staff, so you’ll find yourself putting on multiple different hats – Sales Manager, Operations Manager, Customer Service etc.
When it comes to Marketing if you don’t have experience to fall back on, it can be hard to know where to start.