How it Works

Approach

After discussing your business and goals in the initial free consultation, we’ll create a monthly marketing plan designed to achieve your objectives, whether you’re starting from scratch or building on an existing foundation.

A weekly budget will then be agreed, which can be increased, reduced or paused entirely depending on your business needs. There are no long-term commitments or fixed retainers, giving you complete flexibility as your business evolves.

For example, if you have a product launch coming up, we can ramp up activity to support it. Once things settle down, you may choose to scale marketing back or pause it for a while so you can focus on other priorities.

Our approach is designed to be flexible and practical. Marketing activity is reviewed regularly and adjusted as needed, so you’re always investing at the right level for your business.

What it is

  • Results-driven marketing designed for small businesses.

  • Lead generation through proven marketing activities.

  • A system that helps your ideal customers find you.

  • Consistent inbound enquiries from people already interested in what you offer.

What it isn’t

  • Cold calling

  • Spam email campaigns

  • LinkedIn outreach or direct messaging

  • Pay-per-lead schemes

Why This Works Better

By focusing on the marketing activities that position your business in front of the right audience, you create a system that consistently attracts new customers.

Instead of chasing prospects through cold outreach, the right people discover your business when they’re already looking for the services you offer.

This approach not only generates better quality leads, it also helps build a stronger, more professional brand.

  • Marketing Services specialising in Small Businesses

    Small Business Specialist.

    Gain access to 15 years of marketing experience, with extensive time spent working with small businesses, from start-up to expansion.

  • Small budget marketing campaigns

    Small Budget Marketing.

    Skilled at devising marketing strategies with small budgets, that truly drive results.

  • No lock in contracts, adjustable weekly rates

    No risk. No commitment.

    Your plan can be amended or paused at any time, to meet current priorities, with no future commitment required (no retainers).

Services

A ‘one-stop-shop’ for marketing services.

  • Creation and/or ongoing website management, using a platform that’s tailored to your business.

    Conversion optimisation to capture leads, using lead magnets and other strategies.

  • Search Engine Optimisation (SEO) for a new or existing website. Focus on reaching the right customers, throughout the sales funnel.

    Supported by paid search campaigns (SEM or PPC) for maximised results.

  • Google Ads, YouTube and Meta (Facebook/Instagram) campaigns to drive website traffic.

    Retargeting campaigns to help convert existing traffic.

  • Design and creation of all content, whether it be a video for YouTube, whitepaper, brochure, social media carousel or blog post.

  • Social Media management, content tailored to each platform, post scheduling and reporting.

  • Monthly reports on marketing effectiveness, leads/sales, traffic sources, ad campaigns.

    SEO reports for keyword ranking and website visibility.

    Audience research and reporting, to drive business and marketing insights, that feed into future strategy.

Schedule a Consultation

Example Plans

Every client receives a tailored marketing plan based on their specific needs. The examples below give an idea of the marketing services available and the typical investment.

£500/week

Results Driven Marketing

Activities might include:
— Website management
— SEO management
— Blog posts
— Ad campaigns (Google, YouTube, Meta)
— Content creation - guides, brochures, whitepapers, other assets
— Video creation
— Copywriting & brand positioning
— Basic social media management
— Strategy & planning
— Monthly report: Site traffic, SEO and ad results, conversions.

Risk free

* No retainer contracts
* Pause or cancel at anytime

£1000/week

Marketing for a Start-up

Initial activities might include:
— Strategy and planning
— Website creation
— SEO configuration
— Branding and assets
— Copywriting
— Content planning & creation
— Ad campaigns (Google, YouTube, Meta)
— Social media presence
— Local search presence
— Report on progress and results
Moving to the ‘Results Driven’ plan after the configuration of all marketing assets.

Risk free

* No retainer contracts
* Pause or cancel at anytime

Schedule a Consultation

Testimonials

  • Corallium Coaching - Client Testimonial - Small Service Business

    "Before working with In-house MM new enquiries were pretty sporadic and I was struggling to build any real momentum. Within three months, I found myself juggling more new clients than I’d ever had before!"

    Marion, Corallium Coaching

  • Proguard Exteriors - Client Testimonial - Marketing Services

    "In-house MM was fundamental in the transition of our company from primarily being a B2C focused company, to B2B. They repositioned the company online, managing the website, blog, social media content and YouTube videos."

    Martin, Contractor

  • FutureShelf - Client Testimonial - Marketing Services

    “Our SEO is working perfectly. We’re ranking no.1 for the top 4 keywords in our industry, which is driving all of our leads. The work In-house MM has done truly underpins our business.”

    FutureShelf, Business Solution Company

  • LightLetter - Client Testimonial - Marketing Services

    “Starting from scratch is daunting, but the website and ad campaigns launched by In-house Marketing Manager started bringing in sales almost straight away..”

    LightLetter, Online retail business