Fractional
Marketing Manager

Have a marketing guru on your team, without the overhead of an employee or the high cost of an agency.

Specialising in Small Business Marketing.

Big Strategy. Small budgets.

Lead Generation
for service businesses

B2B Businesses

You sell to businesses, for example, IT, financial services, coaches, online business courses or other professional services.

B2C Businesses

You sell directly to consumers, for example, coaches, online courses, apps, contractors or other service providers.

What it is

  • Results-driven marketing designed for small businesses.

  • Lead generation through proven marketing activities.

  • A system that helps your ideal customers find you.

  • Consistent inbound enquiries from people already interested in what you offer.

  • Automated programs to retarget and convert leads.

What it isn’t

  • Cold calling

  • Spam email campaigns

  • LinkedIn outreach or direct messaging

Learn more

Marketing Services

  • Google & Meta Ads

    Google Ads campaign creation and optimisation. Including search and YouTube ads.

    Facebook & Instagram (Meta) ad campaigns. Includes video ad creation.

  • Lead Conversion Programs

    Marketing funnel set up and optimisation.
    - Prospecting campaigns for TOFU
    - Retargeting campaigns for MOFU & BOFU
    - Email drip campaigns for conversion/upsell/cross-sell

  • Website, SEO & AEO

    Website creation
    Website management
    SEO for organic search presence.
    AEO for generative search engines.
    Web content - blogs, lead magnets.

  • Content Creation

    Video, images, design and copywriting.
    Content creation for all channels:
    - YouTube organic videos & video ads
    - Instagram reels, carousels & posts.

  • Online Course Marketing

    Specialism in marketing for online courses.

    A proven systematic strategy that drives sign-ups and optimises the average order value (AOV).

  • And also,

    Design and artwork production - marketing & brand assets (e.g. brochures, guides).
    Reporting - tracking set up and campaign reporting (CPA, ROAS etc).
    Social Media - content production & profile branding.

How to generate leads for Service Businesses | Ultimate Guide for Small Businesses

How to Generate Leads for Service Businesses

Discover the 5 core marketing strategies that consistently generate leads, along with a checklist of practical activities to start implementing each strategy straight away.

See Now

Testimonials

  • Corallium Coaching - Client Testimonial - Small Service Business

    "Before working with In-house MM new enquiries were pretty sporadic and I was struggling to build any real momentum. Within three months, I found myself juggling more new clients than I’d ever had before!"

    Marion, Corallium Coaching

  • Proguard Exteriors - Client Testimonial - Marketing Services

    "In-house MM was fundamental in the transition of our company from primarily being a B2C focused company, to B2B. They repositioned the company online, managing the website, blog, social media content and YouTube videos."

    Martin, Contractor

  • FutureShelf - Client Testimonial - Marketing Services

    “Our SEO is working perfectly. We’re ranking no.1 for the top 4 keywords in our industry, which is driving all of our leads. The work In-house MM has done truly underpins our business.”

    FutureShelf, Business Solution Company

  • LightLetter - Client Testimonial - Marketing Services

    “Starting from scratch is daunting, but the website and ad campaigns launched by In-house Marketing Manager started bringing in sales straight away..”

    LightLetter, Online retail business