Fractional
Marketing Manager

Have a marketing guru on your team, without the overhead of an employee or the high cost of an agency.

Specialising in Small Business Marketing.
Big Strategy. Small budgets.

Lead Generation
for service businesses

B2B Businesses

You sell to businesses, for example, SaaS or other professional services.

B2C Businesses

You sell directly to consumers, for example, lawyers, contractors or other service providers.

Marketing Services

  • Website & SEO

    Website creation
    Website management
    SEO for new or existing sites
    Web content - blogs, lead magnets.

  • Google & Meta Ads

    Google Ads campaign creation and optimisation. Including search and YouTube ads.

    Meta ad strategy, creation and optimisation. Includes video ad creation.

  • Content Creation

    Creation of new content, whether it be for YouTube videos, blog posts, whitepapers and downloads, social media posts or ad development.

  • Social Media

    Configuration of social media presence and ongoing management.

    Social media branding. Content planning and creation - carousels, videos for reels and partnerships.

  • Marketing Assets

    Design and artwork production for all marketing assets.

    Print assets might include, flyers, brochures and business cards.

  • Reporting

    Monthly marketing reports to track effectiveness.

    Leads generated per channel, ROAS, SEO statistics and more.

Example Plans

Every client receives a tailored marketing plan based on their specific needs. The examples below give an idea of the marketing services available and the typical investment.

£500/week

Results Driven Marketing

Activities might include:
— Website management
— SEO management
— Blog posts
— Ad campaigns (Google, YouTube, Meta)
— Content creation - guides, brochures, whitepapers, other assets
— Video creation
— Copywriting & brand positioning
— Basic social media management
— Strategy & planning
— Monthly report: Site traffic, SEO and ad results, conversions.

Risk free

* No retainer contracts
* Pause or cancel at anytime

£1000/week

Marketing for a Start-up

Initial activities might include:
— Strategy and planning
— Website creation
— SEO configuration
— Branding and assets
— Copywriting
— Content planning & creation
— Ad campaigns (Google, YouTube, Meta)
— Social media presence
— Local search presence
— Report on progress and results
Moving to the ‘Results Driven’ plan after the configuration of all marketing assets.

Risk free

* No retainer contracts
* Pause or cancel at anytime

Schedule a Consultation

How to Generate Leads for Service Businesses

Discover the 4 core marketing strategies that consistently generate leads, along with a checklist of practical activities to start implementing each strategy straight away.

See Now

Testimonials

  • Corallium Coaching - Client Testimonial - Small Service Business

    "Before working with In-house MM new enquiries were pretty sporadic and I was struggling to build any real momentum. Within three months, I found myself juggling more new clients than I’d ever had before!"

    Marion, Corallium Coaching

  • Proguard Exteriors - Client Testimonial - Marketing Services

    "In-house MM was fundamental in the transition of our company from primarily being a B2C focused company, to B2B. They repositioned the company online, managing the website, blog, social media content and YouTube videos."

    Martin, Contractor

  • FutureShelf - Client Testimonial - Marketing Services

    “Our SEO is working perfectly. We’re ranking no.1 for the top 4 keywords in our industry, which is driving all of our leads. The work In-house MM has done truly underpins our business.”

    FutureShelf, Business Solution Company

  • LightLetter - Client Testimonial - Marketing Services

    “Starting from scratch is daunting, but the website and ad campaigns launched by In-house Marketing Manager started bringing in sales almost straight away..”

    LightLetter, Online retail business