B2C Business Marketing Objectives

What are the typical marketing objectives of a B2C business?

1. Increase sales

2. Increase website traffic

3. Increase quality of traffic

4. Increase website conversion rate

5. Reduce the cost per acquisition

6. Increase average order value

7. Increase repeat business

8. Increase customer satisfaction

9. Drive more brand awareness

10. Increase brand authority

11. Launch a product or collection

12. Increase automation in marketing

13. Utilise new tech

The list breaks down the most common marketing goals of B2C businesses, starting of course with sales. Then, looking at existing customers and how to increase customer value and advocacy. Followed by brand activities, such as increasing awareness and brand perception, or launching a new product to market. Lastly, more specific objectives that relate to internal marketing processes.

Identifying the objective of focus is the first step in developing the marketing strategy. From there we can look into our ‘Marketing toolkit’ and select the appropriate tools or activities to make that objective a reality.

Talk to us about where you want your business to go and we’ll put together a plan of how to get there.

Working with us is extremely flexible, which is what Small Businesses need. Our affordable plans can be paused, cancelled or adjusted, at any time.